By OPTIUSA — Your Partner in Optical Trends
Eyewear fashion continues to evolve, and Winter 2025–2026 brings a strong mix of bold designs, refined minimalism, and functional style. For optical stores looking to refresh their inventory and stay ahead of consumer demand, understanding upcoming trends is essential.
At OPTIUSA, we work closely with optical professionals to provide collections that combine style, quality, and sell-through performance. Here’s what will define eyewear this winter — and how Maxima and Razzi fit perfectly into these trends.
Retro-Inspired Frames with a Modern Edge
Vintage influences remain strong, especially designs inspired by the 1970s and 1980s, now updated with cleaner lines and modern materials.
Key elements to look for
- Oversized silhouettes
- Soft geometric shapes
- Slim metal or mixed-material frames
How to stock this trend
Maxima reflects this direction with refined shapes that balance fashion and everyday wearability — ideal for optical stores targeting style-conscious clients.
MX2180A-1 | Women | Shiny Black | Metal Glasses
Total Black & Dark Tones: Timeless Winter Classics
Black frames remain a winter essential, especially in matte or deep glossy finishes.
Why this trend sells
- Easy to sell year-round
- Perfect for professional and urban lifestyles
- Universally flattering
OPTIUSA pick
Razzi frames in black and deep tones deliver strong visual impact while keeping a clean, modern aesthetic — perfect for premium in-store displays.
RA539-2 | Women | Shiny Black | CP Glasses
Natural Textures & Warm Acetates
Consumers continue to gravitate toward eyewear that feels authentic and warm, especially during winter months.
Trending materials and looks
- Acetates / CP with natural patterns
- Earth-inspired color palettes
- Subtle texture finishes
Merchandising tip
Create a “Warm Neutrals” section in your store to highlight these frames. Both Maxima and Razzi include models that align perfectly with this trend.
MX9049-2 | Women | Shiny Brown | Acetate Glasses
RA221A-1 | Unisex | Shiny Demi | CP Glasses
Winter Color Palette: Subtle, Rich & Sophisticated
Winter 2025–2026 moves away from bright colors and embraces deep, elegant shades that pair well with seasonal fashion.
Top colors for the season
- Burgundy and wine tones
- Deep greens
- Soft pearl and muted neutrals
Upsell opportunity
Pair these frame colors with premium lens options (anti-reflective, blue light, photochromic) to increase average order value.
Oversized Frames as a Fashion Statement
Oversized eyewear continues to grow as a style accessory, especially among younger and fashion-forward consumers.
Why optical stores love it
- High visual impact in displays
- Strong differentiation from standard frames
- Excellent social media appeal
OPTIUSA pick
Maxima oversized designs stand out as statement pieces — ideal for window displays and a trend-focused “New Arrivals” area.
MX4715-2 | Women | Shiny Green | Wood Glasses
Performance Meets Style: Functional Winter Frames
Winter customers also look for eyewear that performs well in colder conditions while staying stylish.
Features customers notice
- Comfortable, secure fits
- Durable materials
- Frames suitable for outdoor and active lifestyles
- Flex Eyewear - Meet RA400 FLEX SERIES
Recommended assortment
Both Maxima & Razzi combines comfort and durability with modern design — a smart option for customers who value both performance and aesthetics.
MX4031-2 | Unisex | Matte Black | Beta Titanium Glasses
RA437-1 | Unisex | Matte Black | Metal Glasses - Meet FLEX EYEWEAR
Why These Trends Matter for Optical Stores
Today’s consumers see eyewear as more than a medical necessity — it’s a fashion choice and a form of self-expression.
Benefits of stocking trend-driven collections
- Increase average ticket value
- Attract new customer segments
- Position your store as a fashion-forward destination
What you gain with Maxima & Razzi at OPTIUSA
- Consistent quality
- On-trend designs
- Reliable wholesale availability
Final Thoughts
Winter 2025–2026 eyewear trends blend retro influence, modern minimalism, and functional design. This is the perfect time to refresh your inventory and deliver what today’s customers are looking for.
Wholesale collections available at OPTIUSA
At OPTIUSA, we support your business with curated collections from Maxima and Razzi, helping you stay competitive and on trend.
Contact us to learn more about our wholesale programs and Winter 2025–2026 collections.
